We've just posted a new version (v13) of Lab 0, the Pre-lab reading that sets the backstory of Max.
The new version has been streamlined to improve the readability so more students will be more likely to read it all and get the most out of it. We took pains to ensure that almost all of the conceptual content was preserved, so it is still rich with important ideas and terms around innovation and it still conveys essential plot points in Max's story–it's just more concise.
We also dropped the cover page for this one to get the content out front and to avoid giving students the impression that the cover pages of all the labs would be as non-essential as it was for the Pre-lab.
We updated the links to reference sites as well so they connect to some very cool, valuable, and up-to-date supplemental content for students like this YouTube video: Personal Brand for Students – Instagram Bio Makeover.
Lastly, we added a "handwritten" note from "Prof" to the top of the first posting, encouraging students to read all the postings. And we added another one at the bottom of the last posting to inspire students in anticipation of Lab 1a.
Please download & distribute this new version to your students next time you assign the labs and please urge them to take 5-10 min to read the Pre-lab before they start 1a so they are most likely to get into the story and feel engaged in Max's exploits throughout the rest of the "episodes." Thanks!