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The 1-Page Max Labs QuickStart for Instructors cuts to the chase with a brief overview of the concept, how the materials are organized, and how to login & start working on the labs yourself. 

But the best way to really get to know them is to just work through them yourself, just like a student would. There are six exercises that take about an hour each so you can do them all in one afternoon. You don’t need to know anything about Salesforce. You don’t need to install anything. All you need is a Web browser & the Internet (and Max).

But first, read through the rest of this QuickStart so everything will make more sense sooner.

QuickStart for Instructors

Touchpoint Maps

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These are annotated versions of those same PDFs that serve as "Cliff's Notes" for instructors to quickly/easily see the potential discussion points embedded throughout the labs (20-30/lab). They help integrate the content of the labs into class discussions, relating what students learn from Max to the material in whatever text & slides are being used:

The annotations are assigned in categories and can be filtered that way. Here is the legend of categories:

  • Data/Databases/Apps/Platforms ( Yellow )

  • Business & Digital Business Models ( Blue )

  • User Requirements/UX Design ( Pink )

  • Tech Competence/Confidence/Initiative ( Orange )

  • Strategic Value/Business Impact ( Purple )

  • Process Support/Automation ( Rose )

  • Tech Foundations/Coding Intro/Primer ( Gray )

  • Other (Personal/Professional Development) ( Green )

AMCIS Paper: Origin, Concept, Implementation & Impact

Tim Hill and his co-authors have been recognized twice with the AIS Award for Best Conference Paper in IS Education.

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Data Modeling Exercise (Lab 2c)

This is a totally optional 30-min exercise designed to reinforce/build on the data modeling knowledge/skills that students develop in Labs 2a and 2b. The exercise, labeled 2c, is framed like the other labs, as another blog posting by Max, written after 2b, and it is ideal for teamwork though it can be assigned as an individual exercise too. 


In this posting, Max explains how she used E-R diagram to visualize the model extensions needed to get Riley the answers she was looking for to support her funding strategy. Max describes what Riley was asking for and presents the new model with labels missing as a puzzle for students to solve for themselves. There is no Salesforce in this exercise–it is a "paper-based" modeling experience. Figuring out which labels go where challenges students to apply what they learned and internalize the experience so they "get" the value of visualizing a data model and internalize the logic of the underlying structures.


This exercise is designed to fit between Labs 2b and 3a but it can be skipped without impacting the subsequent labs at all. 

Click here or on the image below to open the Google Drive folder containing the exercise PDFs.

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Process Modeling Exercise (Lab 3c)

Coming soon!

Quickstart for Instructors
Touchpoint Maps
Process Modeling Exercise
Data Modeling Exercise
2016 AIS Best Paper
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